Pedro Benites is an award-winning product leader driving innovation at the intersection of service design and digital product management.
About
Pedro is a Brazilian product leader with a master's degree in Design Management and 15 years of experience in several fields of design practice from design consultancies to in-house teams, with a dash of entrepreneurship in the meantime. He is comfortable in fast-paced environments and leading design teams that build meaningful experiences for people facing complex problems.
Made in the south and currently based in São Paulo, Brazil.
Reach out on LinkedIn.
Book a session on ADPList.
Awards & Recognition
Pedro's work achieved recognition of excellence both in national and international awards. His portfolio includes award-winning projects in several areas related to experience such as: UX Design, Industrial Design and Service Design.
iF Design Award
3
2025, 2023
e 2016
Design for a Better World Award
2
2022
2021
2
4
Shortlist LAD Awards
Brazil Design Award
2023
2022
2024, 2023,
2022, 2021
Bienal Brasileira de Design
2
2024
Prêmio Bornancini
6
2022, 2020
e 2016
Experience Design is
Service Design is
Product Design is
Business Design is
Experience Design is Service Design is Product Design is Business Design is
Approach
Pedro has a holistic view of the experience that goes beyond occasional interactions with a product, be it physical or digital. Applying a service design lens, he sees design as a catalyst for experience across all touchpoints between organizations and people.
Recent engagements
For the last 10 years Pedro has focused on helping early stage startups build their business models, communications, products and services. He aims to improve people's lives through design, acting as a facilitator between technology and business teams.
Openhealth Technologies, Berlin / Germany
Product Lead / December 2023 - Present
B2B SaaS and infrastructure for healthtechs that offers harmonization and enrichment of laboratory test data through its proprietary medical AI. VC backed by Octopus, YZR and Calm/Storm.
Labi Saúde, São Paulo / Brazil
Product & Experience Manager / December 2018 - December 2023
Labi Saúde is a Brazilian healthtech that offers affordable laboratory tests and healthcare services. Labi is part of the RD Saúde group and has an annual turnover of over R$100 million.
Me Salva, Porto Alegre / Brasil
Design Manager / December 2016 - December 2018
Me Salva! is a Brazilian edtech that offers online preparatory courses for ENEM and college entrance exams. With a base of more than 900 thousand students, it was acquired by Arco Educação (NASDAQ listed).
Mentorship &
Community Fostering
In addition to his professional activity, Pedro is also actively involved with the design community, not only participating in events as a listener and speaker, but also acting on specialized award juries and exchanging experiences in mentoring sessions with the new generation of junior designers entering the market.
2024-25 → ADP List: Global community of Mentors and Learners /// Design & Produto Mentor
2023-24 → Awari: Curso de Product Design /// Design Mentor
2022-23 → Escola DNC: Formação em Product Management /// Product Mentor
2017-20 → ApDesign RS: Management of 2017-18 e 2019-20 /// Board Member
Book a session on ADPList.
Talks & Events
Aso acting on specialized award juries and exchanging experiences in mentoring sessions with the new generation of junior designers entering the market.
2024 → SDN Brazil: Service Design Day /// Palestra Ministrada
2024 → ADG Brasil: Bienal Brasileira de Design /// 2 Trabalhos Selecionados
2024 → ACATE: Reune Tech /// Palestra Ministrada
2023 → SDN Brazil: Colóquio de Casos Brasileiros em Design de Serviço /// Apresentação de Case
2023 → Hospital Albert Einstein: V Simpósio Internacional de Gestão de Projetos /// Palestra ministrada
2023 → IXDA: Interaction Awards /// Peer Reviewer
2018 → ApDesign RS: Prêmio Bornancini /// Membro do Júri
